The businesses that scale best share one thing in common:

they run well on the inside.

When strategy connects to execution, teams work in sync, and decisions are backed by clarity — not chaos — growth gets easier, faster, and more sustainable.

That’s the work I do.

I’m Gemma, your Growth Optimiser. I’ve led global teams of 200+, built systems, and scaled products across industries — FinTech, health, public service, anti-money laundering, and more.

That FinTech? It was one of just 10 UK FinTechs worth over $5 billion.

I’m also very into health optimisation. Which leads me to ask, if we biohack our lives, why not do the same for our businesses?

I don’t offer surface-level fixes. I deliver deep transformation across the parts of your business that need to work together — but rarely do.

Work with me

I was a senior leader inside a company that looked successful from the outside — it was one of the seven largest FinTechs in the UK. We were growing fast, hiring faster, chasing scale. But under the surface? It was chaos.

Growth happens when your people, product, and processes move together.

When teams aren’t working in information silos. When decisions are customer-led, conflict gets resolved, and innovation is part of the everyday — not a special event. And yes — when people are energised, supported, and having fun.

Because growth shouldn’t feel like burnout. It should feel like momentum, clarity, and progress that sticks.

That’s what I help build.

High-functioning teams. Clean operations. Space to scale.

You’ve got to break the cycle: what’s your next step?

In the middle of it all, I was running a high-performing, psychologically safe team—one of the best of my career. They were disruptive and seriously effective.

But I could feel the chaos creeping in. We were leaning on tech that we couldn’t change.

And I knew: I needed to step out and make a bigger change. I saw the pattern, I refused to become part of it.

Now, I help startups and scale-ups optimise for real growth — the kind that’s sustainable, strategic, and smart. I work with founders, leaders and teams to build what I know to be 100% essential: alignment, momentum, and a culture that scales.

Diagnose what’s slowing you down across people, systems, and delivery

Align strategy with execution through honest, founder-focused support

Optimise leadership, operations, and rhythm so your business runs better — at scale

Systemic Constellations in Organisations

The Whole Partnership

Professional Product Management Course

GDS

Fundamentals of Design Thinking, Ideation and Creative Collaboration

Bunnyfoot Training

Mapping the Field

Systemic Coaching and Constellations

Professional Certificate in Executive Coaching

Henley Business School

The businesses that scale best share one thing in common:

they run well on the inside.

When strategy connects to execution, teams work in sync, and decisions are backed by clarity — not chaos — growth gets easier, faster, and more sustainable.

That’s the work I do.

I’m Gemma, your Growth Optimiser. I’ve led global teams of 200+, built systems, and scaled products across industries — FinTech, health, public service, anti-money laundering, and more.

I was a senior leader inside a company that looked successful from the outside — it was one of the seven largest FinTechs in the UK. We were growing fast, hiring faster, chasing scale. But under the surface? It was chaos.

You’ve got to break the cycle: what’s your next step?

Now, I help startups and scale-ups optimise for real growth — the kind that’s sustainable, strategic, and smart. I work with founders, leaders and teams to build what I know to be 100% essential: alignment, momentum, and a culture that scales.

Work With Me

Work With Me

Work With Me

When you’re constantly putting out fires.